When you think of ways to grow your business, what comes to mind? Maybe an increase in your marketing budget or discovering new ways to generate leads? The truth is, your loyal customers is one of the biggest factors to grow your business.
Customer referrals are a great way to generate new business as well as find new opportunities. If you’re not spending time creating loyal customers, you’ll never get a referral. Here’s how loyal customers can help your business grow and what you can do to build those relationships.
Loyal customers start with great leads. Let Contractor Marketing Solutions provide you top of the line leads for you to start closing today.
What Is Customer Loyalty?
Customer loyalty is any homeowner, business owner, property manager etc. that had a positive experience with your business and asked you to come back again for another service or referred you to a friend.
These are the customers you need. They are likely to come back but also refer you to friends, family and neighbors.
Traits Of Loyal Customers
If you’re looking out great customers, it’s likely they’re looking for you too. Loyal customers are looking for a contractor they can rely on and brag about. Here are a few ways a loyal customer can help your business.
- They Call Back for Repeat Service
Based on previous experiences, they know they can count on you and they don’t have any fears that the job will be done right and on budget.
- They Leave Positive Reviews
When people have a great experience, they generally want to share it with others! However, it doesn’t hurt to have a follow up process in place to nudge them a little bit.
- They Refer You to Others
If they know they can trust you, why wouldn’t they refer you to someone else who needs help. With social media, word-of-mouth referrals are happening more than ever. Make sure you stay top-of-mind with your loyal customers, so they can share your name if someone needs your services.
How To Grow Your Business
Customer loyalty is cost effective and can often be done with just a few extra touches. Here are a few tips.
1.Exceptional Customer Service
Customer loyalty starts with a superior service. A homeowner or business owner will never enjoy a experience with a contractor that they don’t feel is professional and organized. Always be looking for ways you can go above and beyond for the customer, to make their experience a memorable one. Some should go without saying such as show up on time, being polite, etc.
2. Do The Job Well
This means providing an accurate estimate, making sure the work area is clean and making sure the problem is fixed before saying the job is complete. Contractors who are trying to grow customer loyalty are careful not to cut corners and make sure the work is done to the best of their ability. They also stay accountable for their employee’s work as well as their own.
Customer loyalty is extremely important for any contractor looking to grow their business. These are the customers happy about the work you do and want to share with others looking for a contractor. Customer serviceand making sure the job is done right will help to grow customer loyalty.
If you are looking to grow your business by driving more leads and are in need of search engine optimization services (seo) call on the experts at contractor marketing solutions. Fill out the form on this page and we will get back to you asap!