Local SEO is an important strategy of contractor marketing. This type of search engine optimization is designed to help people in your local market find your construction company near me and consider it for their contractor needs. A successful local SEO company will create campaigns that include researching popular keywords in your area, creating localized content that specifically discusses your geographic area, and promoting your services as the local authority on contractor services. These types of campaigns can be helpful for large and small businesses. Attracting a local clientele can set your business up for success, whether your plan is to expand or continue to serve your local area. Here are the benefits your company can see by using contractor marketing agency for its local SEO campaign.
Higher Rankings in Search Engine Results Pages
Like all SEO strategies, local SEO can increase your site’s rankings online. Selecting keywords that coincide with your geographic area, such as city name, can help put your site in front of the local audience. Title tags, meta descriptions, and blog posts are great places to insert these keywords. Doing so tells search engines that your website is a relevant choice when potential customers search for spray foam insulation company near me, home inspector near me or painting company near me in your area and increases the chances that Google or Bing will display your site.
Increased Online Visibility
Brand recognition is a key factor in client conversion. When your site delivers more often in search results, local users become more familiar with your brand. They will be more likely to trust it and purchase services from your company than from a company they don’t know, and consistently keeping your brand in front of your ideal client base can help your electrical contractor CT business grow. When people think of a commercial electrical contractor, they will think of your electricians and feel confident in their purchasing decisions.
High Lead Conversion Rates
Local SEO has the highest conversion rates of all contractor digital marketing. Online directories that display your roofing contractor, roofing contractor CT, phone number, and address often appear on the first page of search results when web users type in something like “mosquito control company near me.” These contractor directory listings are clicked on more frequently than other organic search results. Confirming that your business is properly listed in online directories can not only bring it to the top of search results pages, it can bump it to the top of this valuable directory positioning and encourage web users to click through.
Quality Backlinks to Your Contractor Website
One way to drive traffic to your website and increase its search engine rankings is through backlinks. These links are placed on outside websites, such as a contractor directory and blogs, and link back to your own website. Being featured on a website in this way establishes a strong recommendation from a brand or person that your clients likely trust, helping them think of your brand as a reliable one. Backlinks and reviews from local businesses show that your contractor business is a trusted member of the community, helping residents place their confidence in your business and giving them good reason to consider you for their home improvement needs.
Better Contractor Content
Your websites content should include information about your services, service area and work you have done. Tailoring this information to local events and interests shows that your agency is in touch with the community and actively collecting the information it needs to continue staying engaged with the community. Writing about the topics that people are searching for most frequently can also show that your business caters to residents’ needs. Through careful keyword research, your contractor marketing agency can create content based on frequently-searched keywords in your area, demonstrating to your community that your agency will be able to provide relevant services.
Working with a Contractor Marketing Agency
Speak to a contractor marketing agency for more information and to schedule a free contractor marketing consultation. Contractor Marketing Solutions specializes in local seo for businesses of all sizes. Each client receives a customized marketing plan based on their service area, local audience, search trends in their location, competition, and more.